About me
Creativity, strategy, and design with purpose
My name is Ursula Diaz, and I am a graphic designer specializing in creating visual solutions that combine functionality, identity, and communication. Through projects across various fields and formats, I aim to transform ideas into clear, engaging visual experiences tailored to specific needs.
Goals
I believe in the power of design to communicate, connect, and shape meaningful ideas.
Through disciplines such as visual identity, editorial design, signage, or illustration, I seek to transform concepts into clear, coherent visual experiences capable of generating a lasting impact.
Services
Graphic design applied to various formats, media, and experiences. A combination of creativity, visual strategy, and functionality to develop solutions tailored to each project and context.
Branding
Logo Design / Corporate Identity / Rebranding / Brand Strategy / Social Media Branding
Signage and promotional graphics
Signage Design / Billboards / Posters and Placards
Editorial
Commercial and cultural magazines / Brochures and flyers / Interior layout / Cover design / Interactive magazines and catalogs
Applied graphics
Corporate and commercial stationery / Packaging and promotional bags / Physical media / Merchandising and branded items
Signage and events
Information panels and directories / Vinyl graphics and surface signage / Identification plaques and pictograms / Photo backdrops and press walls / Trade show stands / Window display design
Illustration
Illustration commissions / Brand illustration systems / Book and cover illustration / Mascot and corporate character design / Illustrated maps and infographics
How I work
My creative process is based on understanding each project in depth to develop functional, coherent visual solutions with personality. From initial research to final delivery, every stage is focused on effective communication.
01
Discover
I analyze the project's context, objectives, and needs. I research references, identify opportunities, and gather all the information necessary to define a clear direction.
02
Conceptualize
I explore ideas, create sketches, and develop visual concepts. This phase allows me to find creative approaches that connect with the project's message and identity.
03
Design and refine
I transform ideas into visual concepts, paying special attention to composition, typography, color, and illustration. I then refine and perfect every detail to achieve a solid, cohesive result.
04
Deliver
I present the final solution, ready for application across the various required media, ensuring visual consistency and quality in every deliverable.
Featured projects